TravelWits, Redesigning the Hotel Booking Experience
TravelWits, Redesigning the Hotel Booking Experience
Overview
Transforming a visually cluttered booking platform into a modern, conversion-focused experience
Role: UI/UX & Product Designer
Duration: 6 Weeks (Replace with actual)
Platform: Web & Mobile
Industry: Travel Technology (B2B/B2C)
Tools: Figma
Responsibilities
- UX Audit
- Information Architecture
- Product Strategy
- User Flow
- Wireframing
- UI Design
- Responsive Design
- Design System
Overview
Transforming a visually cluttered booking platform into a modern, conversion-focused experience
Role: UI/UX & Product Designer
Duration: 6 Weeks (Replace with actual)
Platform: Web & Mobile
Industry: Travel Technology (B2B/B2C)
Tools: Figma
Responsibilities
- UX Audit
- Information Architecture
- Product Strategy
- User Flow
- Wireframing
- UI Design
- Responsive Design
- Design System
Before
- Low hierarchy
- Dense UI
- Hard to scan
- Weak CTA structure
After
- Clear booking flow
- Strong visual hierarchy
- Faster room comparison
- Mobile-first design
Before
- Low hierarchy
- Dense UI
- Hard to scan
- Weak CTA structure
After
- Clear booking flow
- Strong visual hierarchy
- Faster room comparison
- Mobile-first design
The Problem
TravelWits had a powerful booking system but a poor user experience caused by weak visual hierarchy, inconsistent layout structure, and overwhelming information density. Users struggled to compare rooms and make quick booking decisions, especially on mobile devices.
What I Fixed
- Improved visual hierarchy for faster scanning
- Simplified room comparison flow
- Reorganized booking information architecture
- Reduced cognitive load on decision pages
- Designed mobile-first responsive experience
- Strengthened CTA placement for conversions
The Problem
TravelWits had a powerful booking system but a poor user experience caused by weak visual hierarchy, inconsistent layout structure, and overwhelming information density. Users struggled to compare rooms and make quick booking decisions, especially on mobile devices.
What I Fixed
- Improved visual hierarchy for faster scanning
- Simplified room comparison flow
- Reorganized booking information architecture
- Reduced cognitive load on decision pages
- Designed mobile-first responsive experience
- Strengthened CTA placement for conversions
Metric
Booking Steps
Room Selection Time
CES (Customer Effort Score)
Bounce Rate (est.)
Mobile Usability
Before
18 clicks
3m 10s
4.2 / 7
High
Low
After
12 clicks
1m 55s
6.1 / 7
Reduced
High
Metric
Booking Steps
Room Selection Time
CES (Customer Effort Score)
Bounce Rate (est.)
Mobile Usability
Before
18 clicks
3m 10s
4.2 / 7
High
Low
Metric
Booking Steps
Room Selection Time
CES (Customer Effort Score)
Bounce Rate (est.)
Mobile Usability
After
12 clicks
1m 55s
6.1 / 7
Reduced
High